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Case study
A service you cannot show in a photo. So we took it apart step by step.
Alfakta measures how companies operate and only then deploys AI. The brief was: after a minute of reading, a person should know what they are actually buying.
Alfakta measures one operational process for small companies, works out the hours lost and only then deploys an AI assistant. We built the site as a company presentation with a calculator, three industry subpages and a light and a dark mode.
How we approached it
01
The challenge and the brief
“AI for small businesses” is a sentence few people picture anything concrete behind — and people rarely buy what they cannot picture. On top of that the market is full of promises, so scepticism is justified before you have said a word. The site had to manage both: explain exactly what will happen, without starting off by promising savings nobody has measured.
02
How we solved it
We set the method out as four concrete steps — we pick one process, measure the starting point, work out the cost, give a verdict. We added a calculator in which visitors work out for themselves what the routine work costs them today, and three industry subpages for the fields where Alfakta knows the process from the inside. Plus an example of a real measurement, and articles. The site has a light and a dark mode.
The path from visit to enquiry
- 1In the calculator, the visitor works out what the routine costs them over a year — using their own figures.
- 2They open the subpage for their industry and find processes they recognise from their own operation.
- 3They write two sentences about their company. The first step is a measurement, not a purchase.
What exactly we delivered: The structure and the copy, a lost-time calculator, three industry subpages, a light and a dark mode, structured data, deployment and analytics.
Verifiable outputsWhat can be verified
You can check on the live site: the lost-time calculator, three industry subpages and the mode switch (as of 12 September 2026). We do not publish figures about clients’ results.
What we builtKey features and elements
The method set out in four steps
We pick one process, measure the starting point, work out the cost, give a verdict — including the possibility that the verdict is “don’t do it”. The reader knows what will happen before sending an enquiry.
Lost-time calculator
The visitor enters how much time a week goes on routine work and sees what it costs them over a year. It is not an offer — it is a reason to read on, built on their own figures.
Three industries, three subpages
Property, finance and service companies each have their own page with the processes that really hurt in that field. A general text about “digitalisation” works for none of them.
A light and a dark mode
The site remembers what the visitor chose. It looks like a detail, but on a site that people read at length, it makes reading more comfortable.
Why there are no figures about results here
Alfakta measures its clients’ operations, but those figures belong to the clients, not to us, so we do not publish them.
What you can verify is the site itself: open it, go through the calculator and see whether after a minute of reading you know what you are buying. That is exactly what we built it for.
What your company can take from this
When you sell a service that cannot be photographed, neither a nicer photo nor a longer text will help. What helps is setting the method out in steps, giving people a tool in which they see their own figures, and splitting the content by who you are talking to.
The same holds for consultants, designers, IT firms and accountants. How we build a site like that and what is in the price is covered under custom website design.
Frequently asked questionsWhat you most often ask about this
How do you explain a complicated service on a website?
Set it out in concrete steps with a clear output, add a tool in which the visitor sees their own figures, and split the content by industry or type of customer. A general text that is true for everyone convinces no one. What is included in a custom website →
Should a website have a light and a dark mode?
On sites where people read at length — documentation, articles, larger company presentations — it is more comfortable for readers who can choose the look themselves. On a short one-page site it is needless extra work.
Is it worth making subpages for individual industries?
Yes, if the customer’s problem really does differ between those industries and you can describe it concretely. A subpage that only swaps one word in a general text adds no value, either for the reader or in search. How we do SEO and content →
Do you sell a service that cannot be shown in a photo?
Write a few sentences about what you do and who you sell it to. Within 24 hours you will get a proposal for how to set it out on a website so that a person understands it after a minute of reading — with a price and a date.
Get a proposal and a priceCall +420 723 592 976
No meeting, no obligation, an answer within 24 hours. Or have a look at the live site alfakta.com first →