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Custom e-shop development
An e-shop where people buy without signing up, with the shipping cost visible from the start and the basket on a single screen. A small shop from CZK 45,000, one connected to your stock system up to CZK 90,000. Done in 3 to 5 weeks.
We tailor a custom e-shop to your range and your customers. The goal is not just “having a shop online”, but as few steps as possible from the product to a completed order. Every extra step is another place where the customer can walk away.
What an e-shop from us can do
- Fast loading even with hundreds of products. We measure two different things and do not merge them: in PageSpeed Insights we watch Core Web Vitals on the product listing, the detail page and the basket (the target is the green band, i.e. LCP under 2.5 seconds on mobile), and separately we go through the real responsiveness of the key screens — filtering, search and adding to the basket — because that does not show up in Core Web Vitals. We send you the results of both measurements before launch. If the target cannot be met with your range, we say so up front, with the reason.
- A payment gateway (card, Apple/Google Pay) and shipping (Zásilkovna, PPL, DPD…)
- Clear administration of orders, stock and products
- Shopping on mobile — the basket and the payment designed for a thumb on a small screen, not a shrunken desktop version
- Integrations with invoicing and accounting systems as required
The closest thing we have built
We do not yet have a pure e-shop with stock management and a payment gateway in our portfolio and we are not going to pretend otherwise. The closest to it is Pivní pohotovost — beer delivery with a catalogue of dozens of items, filtering and search, a basket, an order summary and an age gate. The catalogue, the filters, the basket and the path to completing an order are exactly the parts that make an e-shop an e-shop; what remains is to add the payment gateway and stock management. The link goes to the live site, have a look at it.
If a reference for an e-shop with physical goods is the deciding factor for you, say so — we will either point you elsewhere, or agree on a lower price in exchange for being able to name you afterwards. We would rather lose the job than your trust.
Specifically: what reduces the number of abandoned baskets
“It sells well” is an empty phrase until there are concrete features behind it. On e-shops we build these, and we can say for each one why it is there:
- Buying without signing up. A mandatory sign-up is one of the places where some people give up on the purchase — especially on mobile. With us, registration is optional, not a condition.
- The shipping cost visible before the last step. An amount that only appears at the end feels like an unpleasant surprise. We show it as soon as it is known.
- The basket on a single screen. Delivery details, shipping, payment and a summary one below the other, not four clicks apart.
- Stock availability on the product, not only in the basket. The customer does not find out something is unavailable after filling in their address.
- An automatic abandoned-basket e-mailif the customer entered an e-mail address. We set up one, not a series of annoying ones.
We are not going to claim these things will raise your revenue by a particular percentage — without knowing your range and your marketing, nobody can honestly say that. What we can promise is that the e-shop will have them and that after launch we will set up analytics in which you can see how many people get through each step.
Who a custom e-shop is for
- Growing sellers for whom an off-the-shelf solution is no longer enough
- Brands that want a distinctive look and full control over the buying journey
- Anyone who wants an e-shop that is fast and optimised for conversions, not overloaded
How an e-shop comes about
- Consultation — the range, payments, shipping, integrations
- Design of the buying journey and the look
- Build, filling in the products and testing orders
- Launch and training on the administration
- Optional maintenance and development
What an e-shop costs
So you know what we are talking about: we most often build e-shops for CZK 45,000 to 90,000. The range is wide, so we will break it down into three typical cases, so you can see where you fit.
| Typical case | What is in it | Price |
|---|---|---|
| Small shop up to 50 products |
Product listing and detail, basket, payment gateway, one carrier, manual stock management, basic SEO. | CZK 45,000 – 55,000 |
| Medium shop 50–500 products |
Plus categories and filters, product variants (size, colour), two or three carriers, discount codes, invoicing integration. | CZK 55,000 – 75,000 |
| Connected shop stock and accounting |
Plus two-way integration with a stock or accounting system (Pohoda, Fakturoid and the like), bulk product import, multiple warehouses or B2B prices. | CZK 75,000 – 90,000 |
We go above CZK 90,000 only when something is needed that is not on the list — a custom product configurator, integration with a shop’s till system, multiple languages. Even then you get a fixed price up front, not an open budget.
We deliberately keep the e-shop out of the package table — the difference between those two cases is so large that a single number up front would be either needlessly high or untrue. It works like this: we talk through what you need, and you get a fixed price before the work starts. Not a range, not an hourly rate — the amount you will pay. The build then usually takes 3–5 weeks. The e-shop’s source code is yours, just as with the websites.
Frequently asked questions
How much does a custom e-shop cost?
A small shop of up to 50 products CZK 45,000–55,000, a medium one with filters and variants CZK 55,000–75,000, a shop connected to stock or accounting CZK 75,000–90,000. You get the fixed price before the work starts — after a short consultation in which we go through the scope, the integrations and the carriers.
Who owns the e-shop?
You do, including the source code. Just as with the websites — you can take it elsewhere at any time and you do not have to ask us.
How long does building an e-shop take?
Depending on the scope, usually 3–5 weeks from design approval and delivery of the materials.
Which payments and carriers do you support?
We integrate a payment gateway (card, Apple Pay, Google Pay) and the usual carriers such as Zásilkovna, PPL or DPD, as you need.
Will I be able to manage the products myself?
Yes. Clear administration of products, orders and stock is included, along with training on how to use it.
Where to next
Let’s get started on your e-shop
Tell us what you sell and how much of it there is. Within 24 hours you will know where in the CZK 45,000–90,000 range your e-shop falls and how long it will take.
No obligation. An e-shop most often works out at CZK 45,000 to 90,000, and you get the specific amount in writing before the work starts, not on the invoice.