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Case study
A recruitment site with no paid advertising. Four job applications in ten days.
Before we sell you anything, we try it on ourselves. Here is what we changed on our own recruitment site and which applications came in over the first ten days. Whether these changes caused them, we have not measured.
Findavo is our own recruitment site, not a client project. Through it we look for people to book appointments by phone across Prague and Central Bohemia. We built it as a single page with structured data and content written around the candidate’s questions.
How we approached it
01
The challenge and the brief
In Prague and Central Bohemia, job portals and recruitment agencies compete for candidates’ attention with paid advertising. A small project has no way into an auction like that. On top of that the site had existed since the beginning of August — good-looking, working, with a form — and almost nothing was happening. The problem was not the design: nowhere did the page answer the questions people really ask themselves before deciding.
02
How we solved it
We rewrote the content around the candidate’s real questions and answered them literally. We added structured data that describes the page’s content to search engines unambiguously. We replaced stock phrases with concrete figures and left a single low-threshold action. The goal was not “a nice website”, but for people to hear about us without us buying the click.
The path from visit to getting in touch
- 1A person reads what the job involves and what it pays — with no sign-up and no login.
- 2They fill in four fields, or call or message on WhatsApp a specific person with a name.
- 3We get back to them and arrange a short introductory call.
What exactly we delivered: The content strategy and copy, the page structure, structured data (JobPosting, FAQPage, Organization), the form and its e-mail integration, deployment and analytics.
Verifiable outputsWhat can be verified
The applications came in through the form on findavo.cz. We measured Lighthouse Performance on 12 September 2026 on that page’s code (mobile profile) and checked it again in PageSpeed Insights on the live site on 9 November 2026, with the same result; it is a laboratory speed score, not proof of a business result. We do not yet measure where visitors came from.
What we builtKey features and elements
Content built around the real questions
Not around what the company wants to say. “Is this door-to-door selling? Do I need experience? What will I actually earn?” Every question is written out on the page word for word and answered just as directly, in a form a search engine or an AI assistant can easily pick up. Nobody can be sure that they will.
Structured data
In machine-readable form, the site states what it is and what questions it contains — JobPosting, FAQPage, Organization. Work the visitor never sees. It guarantees no placement; a search engine can read the page without structured data, which simply describe it unambiguously.
Figures instead of phrases
Instead of “attractive remuneration”, a concrete amount per appointment booked and the fact that payment arrives every Monday. A reader remembers a concrete figure more easily than a stock phrase, and a search engine or an AI assistant can pick it up from the text more easily; nobody can be sure that it will.
One action, a low threshold
One form with four fields, plus a phone number, WhatsApp and e-mail going straight to specific, named people. No sign-up, no CV. Every extra field and every sign-up is a point where some people leave.
Being fair about the figures
Four applications is a small sample and ten days is a short time. We are not claiming the same number will come in every industry, or that it scales in a straight line. Nor are we claiming to know exactly where those people came from — we are only now putting proper traffic-source measurement on that site.
What we do claim is one single thing, and it can be verified: not one crown was spent on advertising for that result. In a segment where people routinely pay per click, that is not a detail.
What your company can take from this
That mechanism is not about recruitment. It is about the fact that a website has two audiences and most small companies serve only one of them. The first is the person making the decision. The second is the search engine and the AI assistant, through which people may reach that page — and they need text they can understand.
It behaves the same way for a joiner, a car repair shop or a catering company. The questions are different (“How much does a fitted kitchen cost?”), the principle is the same. We use the same approach on the websites we build; how much of the copy we take on depends on the package. You will find the specific amounts in the price overview.
Frequently asked questionsWhat you most often ask about this
How do you get enquiries from a website without paid advertising?
Put the exact questions customers ask before deciding on the page, answer them directly, add structured data, give concrete figures instead of stock phrases, and leave one clear action with a low threshold. How we do SEO and content →
Does structured data work for small companies too?
Yes. Structured data is a machine-readable description of what a page is and what it contains. It helps a search engine recognise unambiguously what the page contains, and for some types of content it is a condition for rich results. It does not guarantee better positions or a place in AI answers. The size of the company plays no part in it. What is included in a custom website →
How long before a website starts bringing in enquiries?
There is no guarantee on that. On our own recruitment site the first four job applications arrived within roughly ten days of reworking the content and structure, with no paid advertising. It is one case and a small sample, not a promise. How long a website takes →
Looking for people while the job portals take your whole budget?
Write a few sentences about who you are looking for and what you offer. Within 24 hours you will get a proposal for what your recruitment page should say, plus a price and a date.
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