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Website redesign
An outdated or slow website puts customers off before they read the first sentence. We turn it into a modern, fast one — and during the move we reduce the risk of a drop in Google by redirecting the old addresses one by one and measuring positions before and after. A smaller redesign — a new look and a speed-up over your existing content — starts at CZK 19,900.
A redesign is the modernisation of an existing website — its look, speed, structure and copy — usually without having to start completely from scratch. The goal is a site that feels trustworthy, loads quickly and brings in more enquiries.
When a redesign makes sense
- The site looks outdated and does not inspire trust
- It is awkward to use on mobile, or slow to load
- Almost no enquiries come in, even though there is traffic
- It is hard to manage, or nothing on it can be changed
What a redesign covers
- An analysis of the current site — what slows it down and what reduces conversions
- A new look and a clearer structure
- A speed-up and a fix for how it looks on mobile
- Preserving SEO — a map of the old addresses, 301 redirects one by one and position measurement before and after the migration
This is the crucial part of a redesign — a badly executed migration can knock down your traffic from Google. So we always go about it the same way: before touching anything we download the list of all indexed addresses and the current positions from Search Console, assign a new address to every old one, put 301 redirects in place and, after launch, watch for two months to see whether anything has dropped.
What we cannot promise is that the positions will not move — Google decides the ranking, not us. What we can promise is that we will contain the risk and that you will know if something happens.
And one more honest note about that measurement. Comparing positions before and after is not a clean experiment: in the meantime Google changes its algorithm, the season and the competition move, and part of the variation would have happened even if we had never touched the site. So we treat the figures as a signal, not as proof — if something drops, we first look for a specific technical cause on our side (a missing redirect, a lost page, a changed title), and only if there is none do we say straight out that we do not know the cause. We are not going to invent an explanation that happens to suit us.
What we measure before a redesign and what after
A redesign is most often judged with the sentence “it looks better”. That is not enough. So for every site we take the same set of figures twice — once a week before the work, once a month after launch — and send you the difference on a single page, however it turns out.
| What we measure | With what | When |
|---|---|---|
| Loading speed on mobile (LCP) and the overall performance score | PageSpeed Insights | a week before, a month after |
| Number of indexed pages and indexing errors | Search Console | a week before, a month after |
| Impressions, clicks and average position in search | Search Console | three months back, then three months forward |
| Share of visits from mobile and the bounce rate | whichever analytics you use | a month before, a month after |
| Number of forms submitted or calls from the site | analytics on the site | from launch onwards |
The last row is the most important and at the same time the least reliable — enquiries fluctuate with the season, with advertising and with what the competition is doing. A month after a redesign you can read almost nothing out of it; it starts to mean something after three months. We say so up front, so it does not surprise you that the first report on enquiries is worded cautiously.
We do not publish figures from other people’s redesigns here. We do not have the clients’ consent to publish them, and values a supplier picks out himself prove nothing anyway — nobody shows you the redesign after which the traffic fell. Your own figures before and after are the only comparison that means anything to you.
How a redesign runs
- An assessment of the current site, free of charge — within three working days you get it in writing: what is slowing the site down, what can be fixed and what is worth rebuilding
- Design of the new look and structure
- The build and migration of the content
- Redirects, an SEO check and launch
Frequently asked questions
Will I lose my positions in Google during a redesign?
Nobody can guarantee that — Google decides the ranking. What we do influence is the risk: we map the old addresses onto new ones, put 301 redirects in place and measure positions before and after the migration, so that any drop shows up straight away.
Does the whole site have to be built again?
Not always. Depending on its condition, we either modernise the existing site or build a new one while preserving the content and the SEO. We will advise after the assessment.
How much does a redesign cost?
A smaller redesign starts at CZK 19,900. To be clear what that covers: a new look and a new structure over the existing content, a fix for how it displays on mobile, a speed-up, new contact forms and redirects for the old addresses. What it does not cover: writing new copy, photography, an additional language version, an e-shop or integrations with third-party systems — those are priced separately and always in advance. If the site is being rebuilt, the package prices apply, i.e. CZK 14,900 to 59,900. After the free assessment we give you a fixed price up front.
How long does a redesign take?
A smaller redesign usually within 2–3 weeks, a larger one depending on the number of pages and the amount of content.
Will the site be down during the switch?
We build the new site alongside the old one, on a temporary address that search engines cannot see. The old site keeps running in the meantime. Switching over is a change to the domain settings — the switch itself takes minutes, but until the change spreads across the internet, some people may still see the old site for a few hours. That is why we switch over on a weekday morning, not on a Friday evening.
What happens to the company e-mail on the domain?
Nothing, as long as it is watched — and that is exactly the thing that most often goes wrong when a website moves. E-mail is governed by different DNS records than the website (MX, and with them SPF, DKIM and DMARC). Before we touch the domain, we write down the entire current setup and change only what points to the website. The mail records stay untouched, even when the website hosting moves elsewhere. After the switch we check that mail travels in both directions, and we verify it with a real message, not just in the settings.
What if the traffic drops after the redesign?
We will spot it, because we watch positions and indexing for two months after launch. If the drop is connected to our migration — a missing redirect, a lost page, a wrong title — we fix it at no charge. If it is connected to an algorithm change or the season, we will say so straight and propose what to do about it; that is then work beyond the redesign.
Where to next
Want to know whether your site is worth rebuilding?
Send us your website address. Within three working days you will get it in writing, free of charge: what is holding it back and whether a repair is enough or a new one is worth it.
The assessment is free and without obligation. If it turns out a small fix for a few thousand is all you need, we will write that — even though it loses us the job.